Occhio once again had a spectacular stand at Light+Building this year and attracted crowds of visitors. The central symbol of the fair presentation was the »Plus« sign, which describes how we handle technological change. Occhio uses it to generate added value for the user. All new Occhio products are available with the latest LED technology. In addition to highest efficiency the Occhio »high color« LEDs ensure the best color rendering and so the highest level of light quality. Occhio demonstrates the successful symbiosis of design, function and lighting technology.
On one half of the 400 square meter stand the oversized Pluses served as presentation areas for the forthcoming new Occhio products. One highlight was the presentation of the extended Occhio 3d family. Three luminaire series based on basic geometric shapes, which use the patent-pending Occhio 3d kinematics for three-dimensional movability – all in LED: io, lui und lei.
A second thematic focus was the presentation of the successful Sento luminaire system – redefined in LED. Sento LED ensures a very special lighting experience thanks to highest efficiency, exceptional quality of light and unique features, including touchless handling and unique, power-compensated »up/down fading«.
On the second half of the stand, the communications platform, a green Plus of 4000 plants over an illuminated pool of water set the scene for our brand claim »light is evolution«. An Italian bar invited visitors to linger a while. Numerous visitors used this opportunity for exciting conversations, so that as in previous years the Occhio stand was one of the most visited in Hall 1.
Apart from the main stand in Hall 1.2 Occhio also presented itself at an additional satellite stand in Hall 3.1 at this year‘s Light+Building.
For more impressions see our image gallery!
The brand agency Martin et Karczinski was responsible for conception, design and implementation of both fair presences in close cooperation with Jürgen Drändle of Drändle 70|30, Munich.